Artphere: The Story of Life-Style Innovation

Artphere: The Story of Life-Style Innovation

Artphere is a creative story of style innovation where luxurious elegance converges with practical functionality. Having a long tradition of its own, Yuri Co. Ltd, a family operated bag manufacturer, has produced a bag or suitcase for world renown name brands you have either owned or coveted. Keiichiro Yuri inherited the desire to have a global impact and would go on to create a brand of his own that would "breathe beauty into function."

Toyooka Japan has been the home of Yuri Co. Ltd and has long been known as the "City of Bags." Rooted in function and form, the City of Bags began earning its affectionate name in the 15th century with its indispensable production of the Kohri, a wicker basket used in everyday life.  In the 19th century, a revolutionary strap and handle were added to the basket, effectively turning it into a kohri kaban-wicker bag. Thus, legends and traditions merged beautifully into one.

Believe it or not, this is how Artphere would eventually come to be. Yuri, an artist in his own right, had an idea for a bag specifically designed to fit a sketchbook and paintbrushes. He then designed the concept, produced it and began filling a need for the artists that were traveling to Toyooka to capture the rich landscape.

Yuri would continue drawing from his creativity and motivation to create something "worthy of being selected for a collection in an art museum." In 2009, Yuri continued the tradition, 1000 years in the making, by revolutionizing the design of Artphere's signature bag by using modern 3D technology, ushering centuries of bag making into a new era without forsaking ancient techniques of craftsmanship. Dubbed a bag for the future, these bags are officially coming to America eight years after their conception.

Artphere believes their products transcend time and have a beauty to move the soul. These are bags that you are glad to have met; bags that bring passion and joy into your life. It has been stated that Artphere is the premier bag collection for the individualist. No other bag molds to personal style quite like these. With over 50 years of master craftsmanship, and deep sense of conviction for unique expression, Artphere has perfected the art of fusing beauty with function. Yuri matter-of-factly states,

"A bag cannot be simply fashionable. Functional beauty and design are required."

With supreme Japanese quality and design this exquisite collection features the functional beauty appealing to the heart of every style seeker. Yuri has created a bold masterpiece through Artphere, with a collection of beautifully crafted bags connected to a story, shaped by time itself. 

Dagga Sous LLC is proud to have the honor of being the exclusive distributor of the Artphere brand and its products in the United States. and Artphere US are subsidiaries of Dagga Sous LLC and represents our belief that the Artphere experience impacts US (you and me collectively) and is more than just a product.

Here are some ways you can join our Artphere US experience:

  • Introduce us to new platforms and your friends on social media or digital communities.

  • If you purchase a product from our site, please tell us how you discovered it and the journey you take it on, to add to the story. Please document the different places it's been and how you use it to enrich your life or the life of others; use hashtags, photos and posts to share... but don’t forget to tag us! #artphereus #daggasous or #whowhatwayne so we can see and join in the journey.

  • Follow us on Instagram, Pinterest, Facebook Twitter and Tumblr @daggasous or any other relevant platform we’ve not listed here.

We look forward to hearing from you about your Artphere US experience!

The Dagga Sous, LLC team for Artphere US


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